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Create a Landing Campaign

Step by Step guide to creating your Landing page.

Davide Ferrari avatar
Written by Davide Ferrari
Updated over 5 months ago

Step-by-Step Guide on How to Create a Landing Campaign

In this article, we will show you how to create your Landing page and make the most of the available options.

1. Set Up the Campaign

To get started, access Dashboard > Home and click on "Create Campaign" underneath the New Landing product from the Back Office home page.

Once you have chosen the type of campaign, fill in the basic data of your campaign:

  • Title: This field refers to the title of your campaign.

💡 Remember that you can edit it at any time in the General Data tab.

  • Currency: Choose the base currency.

👉 If you need to make a multi-currency campaign, first complete all the steps to make your campaign with the base currency, then check out our article on how to create a multi-currency campaign.

  • Country: This country refers to the country from which donation certificates will be emitted. In the event that you are not issuing donation certificates, you will need to choose a country anyway.

  • Base language: Select a base language, in the case that your campaign needs to be multi-lingual we will show you how to add translations at a later stage.

2. Set Up the General Configuration

Once you have filled these fields, you will be taken to the General Configuration panel where you can start adding your content.

However, if you'd like to add that information later, you can head to Content > General Configuration where you will find various sections to set up your landing:

2.1. Main Data

Under Main Data, you can edit the following information:

2.1.1. Title

Here you have to add the Title of your campaign, this will be the main name displayed. After putting it, you can change it, however, it is recommended to settle up with one unique name so donors can easily remember and refer to it whenever they need to refer to the campaign.

2.1.2. External ID

This extra field can be used to integrate with third-party applications such as CRM. You can add it to keep better track of your donations since this information will be linked to all the donations.

2.1.3. Country for Donation Certificate Generation ( 🇪🇸 Spain Only)

In this section, you will have to add the Country from where the Donation Certificate is coming from. In this case, for the moment it is only possible to do it from Spain.

2.1.4. Language

Here you can choose the main language you would like for your campaign to show. The Donation Box, section titles, Header, and Footer will show in the language you select.

As of right now, there are 10 languages to choose from (Spanish, Catalan, English, Portuguese, Galician, Euskera, Japanese, Italian, French, and German)

2.1.5. Category

It is an additional field through which you can classify your Campaigns and that facilitates the analysis of the data related to your campaigns, for example, if your Organisation has different local centers, you can create a category for each center.

📌 As an example, if your Organisation is based in Madrid and in London, you could add "Spain Center" and "UK Center"

👉 In case you'd like to learn more about Categories, here you can find more information about them.

2.1.6. Sub-Category

This is an optional section. You can add a category that is complimentary to the main Category.

📌 For example, if in the UK Center, there are multiple offices, you could separate them by cities, such as "London Office"

2.1.7. TPV

2.1.8. Sub Account Must

2.1.9. Sub Account

2.1.10. Text of "Contribute Now" Button

Here you can modify the text of the Donation button. You can add a text that invites the person to make a donation.

💡 In case you're not sure about what to add, you can add something along the lines of:

  • Be part of our change!

  • Contribute to our mission!

  • Make the change with us

It would look like the following:

2.1.11. Call To Action URL

In the same "Contribute Now" button, instead of it leading to the Donation Box, you can make it lead to another website of your interest.

❗️Please keep in mind that when adding the URL, you will need to add it including "https://". For example: https://www.stockcrowd.com

2.1.12. Brief Description

Here you can add a small description that explains your project, campaign or Organisation so donors can learn more about it and be encouraged to donate and participate in the change you want to make.

2.1.13. Campaign Color

In this section, you have the opportunity to select a color that best represents and captures the essence of your organisation.

This defines the accent colour throughout your Landing Page. It will define the accent colour of your information box if you choose to have one and will be the colour of the "Donate" button in the header.

2.1.14. Title and Description Color

You will choose the color of the main texts. By default, both texts will appear in white, however, you can select another colour if you prefer (white usually works best on dark background images).

💡 If you need to add translations to your campaign, you can do this by clicking on the flag icon next to the text box.

For more information about adding translations, you can read the article here.

2.2. Duration and Goal

In this section, we can set the information which will show in the Information Box of the Standard Template.

We can choose which information we want to share with our donors depending on our preferences.

2.2.1. Pre-Campaign Start Date

It is the period before the official campaign start date that allows donors to learn about the campaign and its goals, but actual donations can only be made starting from the designated Start Date.

2.2.2. Start Date

Add a Start Date in order to make the campaign automatically active and ready to receive donations.

2.2.3. Duration in Days

You can set how many days the campaign will be active. This can also be used so the campaign can be finalised automatically.

2.2.4. Goal Amount

Here you will add the amount that the Organisation needs to reach in order to be able to accomplish the campaign's goals.

This will be shown in the Donation Box, however, this can also be hidden. In case you'd like to hide it, please check the following section.

2.2.5. Initial Investment

This can be added as an initial boost to the progress bar and to encourage people to donate.

2.2.6. Multi-Challenge

Furthermore, you can choose for our campaign to be multi-challenge:

In this section, only a numeric field will be accepted and the sum of the three objectives must be the sum of the main goal.

When adding a Multi-Challenge, you can choose whether:

(a) To show all challenges at once.

This will display all the challenges that you have added as well as the progress of the donations.

(b) To show the challenges as they are completed.

This will only show the number of challenges and their respective amounts once they have been achieved.

2.2.7. Non-Monetary Goals

Finally, we can choose to have non-monetary goals and define how much each unit costs:

2.3. Configuration

Under Configuration, you can customise the following:

2.3.1. Hide campaign description on desktop

Decide whether we want to hide the description for only for desktop viewers.

2.3.2. Remove the filter from the cover photo.

By default, a light black filter is applied to your cover image or video. It is recommended so that texts in light colours can be read more easily, like so:

When the filter is removed, the picture will look like the following:

It mostly depends on the color of your text and images, therefore there are cases where it might not be necessary since the contrast between both elements can be enough for it to be legible.

2.4. Configure Information Box

In this section, we can choose to hide or show certain information within the Information Box.

2.4.1. Show the elapsed time of the campaign

By clicking this option, you will allow donors to see the time that has passed since the campaign was activated and how many people donated in that period of time.

2.4.2. Show remaining campaign time

If you have set your Duration Days, with this option you will be able to show how many days are left until the campaign finalises.

2.4.3. Hide objective

Selecting this option you can solely show the amount that has been raised up to the date.

2.4.4. Hide total participants

You can choose not to show the amount of people that have donated to your campaign, by default, the percentage, objective, and amount of donations will appear.

2.4.5. Hide the amount raised

By hiding the amount raised, the objective and progress bar will show by default, as well as the people who have already donated.

2.4.6. Hide objective bar

When hiding the progress bar, what will be shown by default will be the percentage, what has been collected, the amount of people that have donated, and the main goal of the campaign

2.4.7. Show the information box in the same color as the campaign

Selecting the final option will make the background colour of the information box the same as the color selected under "Basic Data"

3. Organisation Info

Here you will add the contact information of your Organisation. This will be displayed in the Footer of the campaign.

👉 In case you don't add any information here, the details set in the "Register Data" section will be the Contact Info displayed in your Footer.

(a) Address: Here you can add the address where your Organisation is based.

(b) Phone number: Add a phone number where donors can reach out and ask any questions they might have regarding your Organisation or Campaign.

(c) Email: Add an email which donors can write to.

(d) Website: In this section, you can add the main website or the Organisation, so those who visit it can learn more about your values and mission.

📌 If you add the website, the URL will be directly linked to the logo of the campaign.

Once you have added all the details, your Footer will look like so:

4. Select your Campaign Template

In order to see the Campaign's Templates, you can click on Campaign Templates in the Content menu

Or access them through the eye symbol in the top right-hand corner to preview our campaign.

First, it is important to know that for Landing there are two types of templates for your Campaign Header: Standard Landing and Standard Embedded Landing.

Choose the template you wish to preview your campaign by clicking on "My Campaign"

4.1. Standard Landing

In this template, you can show an Information Box in the header, where we can show our Fundraising Goal, how much we have raised so far, the number of donors, and more.

The box is customisable so you only need to show the information that you want to share with your donors, this can be customised in the Configuration section.

4.2. Standard Embedded Landing

In this template, the donation form is directly embedded into the header. Only the type of donations and amount will be displayed in this option, as well as the Social Media buttons.

💡 We recommend keeping the preview open at all times and refresh as you continue to edit your campaign.

5. Header and Footer

Your Campaign's logo and cover image(s) or video will be among the first elements that donors will notice initially.

In order to change the content, you will have to access Content > Header and Footer.

5.1. Header

In this segment, you will be able to include:

📌 You can add the three elements to your campaign, however, please keep in mind that when activating a video, it will have preference over the slideshow.

5.1.1. Logo

👉 If you already have a logo uploaded to your Company Data (Organisation

> Company Data) this will be the default logo shown on your campaigns.

Upload the logo that will appear in the top left-hand corner of your campaign by selecting the "Logo" option and then uploading your image.

Or use the Logo scroll option in case you want to see a different logo when scrolling through the page.

Once you have selected the logo option, you will be able to upload the desired image by clicking on the following option:

❗️Please keep in mind that the logo must have a maximum height of 60px.

After adding the logo, it will appear on the upper left side of your campaign, like so:

5.1.2. Cover Video

❗️Videos can not play on mobile devices so we recommend adding images to all your campaigns for mobile viewers.

To add a video, select the "Cover Video" option

Once you have selected the option, you need to enter the URL of the video you wish to add from YouTube, and click on "Add video"

❗️Due to browser restrictions, please know that the videos will play without sound, so the video's focus should be visual or have subtitles.

💡 For more information about adding YouTube videos to your campaign, please check our Knowledge Base article HERE

5.1.3. Image or Slideshow

By selecting "Image or Slideshow", you can upload one or more images for your header.

👉 Please keep in mind that the images added in this section will be used in your social network settings.

To know more about your Social Networks please check our article.

Once the element is selected, you can select your image(s) by clicking on "Browse"

In the case you add multiple images they will be displayed as a slideshow changing every few seconds.

Once they are added, you can also decide on the alignment of the Donation Box

(a) In line.

In this layout, the title and description will be positioned on the left side of the screen, while the Donation Box will be placed on the right side.

(b) In block.

Here, the three elements (title, description, and Donation Box) are situated in a stack on the left side of the screen.

Use the Mobile images option if you want to add different images for the mobile header:

5.2. Footer

Within the campaign's Footer, donors can easily access links to the Legal Notice and Cookies Policy, and you can choose to show your Organisation's contact details.

👉 Your Legal Notice and Cookies Policy is set under Company > Legal Documentation, to change these please check our guide here.

5.2.1. Contact Details

In the Footer, we can choose whether or not to show our contact details by selecting "Show Footer".

The contact details which appear in the footer are those which have been added at an organisational level under Company > Register Data and filling out the address and Contact Information fields.

If you wish to override this information for this particular campaign, please check this section.

5.2.2. Footer Background Color

From the Footer tab, we can select the background color of the Footer.

It is recommended that you use a color that goes with the main colours of your campaign so it can properly align.

6. Content Blocks

Depending on your plan you will have access to the following content sections:

Standard Content Blocks

(Light and Scale Plans)

Additional Content Blocks

(Premium Plan)

Information

Highlights

More information

Pictograms

Team

Agenda

Updates

Testimonials

FAQs

Maps

Sponsors

Participants

To see what the various sections look like and also to prepare the correct image sizes for the sections you wish to add you can find a guide here for the standard sections and this guide for the additional content sections.

6.1. Navigation Menu

Once you start to add new content blocks, you will be able to configure the navigation bar that appears in the Header of your campaign as well.

We will use the example of adding an Information section to our campaign in order to show you how to edit the text of the Navigation bar. All the content blocks work in a similar way so we recommend reading this section even if you plan to use other content blocks in your campaign.

6.2. Information

In this section, you will be able to add relevant information about your Organisation or Campaign alongside images that can show what you do.

To add the new content section we can start by adding a section by clicking on the "Add" button in the upper right corner.

From here, a pop-up will appear asking for you to fill in the sections:

You can add the following information:

  • Title: Here you can add a title that describes what you are going to write in the description.

❗️If you add more than one block of information without a title, numbers (#1,#2, #3...) will be used by default to navigate between sections.

  • Description: Provide your donors with additional information regarding your campaign.

📌 Kindly keep in mind that the description has a 4096 character limit.

  • CTA Description: Here, you can include text that encourages donors to click the button.

  • CTA URL: If you wish for the button to redirect the user to a different URL, please input it here.

  • Color: Select the color you wish for the button. It is recommended that it has the same color as the Organisation's logo or the Campaign in order for it to align.

  • Type of associated information: Here you can choose to add one of these elements to display in your section:

    • Image gallery: You can add one or multiple images. The formats .ico, .gif, .jpg, .png, .jpeg and .tif are allowed.

    • Document: Add a file that includes information related to the topic of the information block. The formats .doc, .docx. .xls, .xlsx, .ppt, .pptx, .pdf are allowed.

    • Video URL: Add a video from YouTube to inform more about your campaign.

You can add as many blocks of information as you need and organise the order in which they appear to the donors by simply dragging and dropping them into the desired position:

6.3. More Information

This section can be configured just like the previous one; however, the content will be displayed in columns.

6.4. Team

This section can be used to add information about your team, volunteers, or those who give support to your Organisation.

To add information about your team, you will have to click the upper right button "Add".

After doing so, the following pop-up window will appear:

Where you can add the following:

  • Profile picture: A photo showcasing a member of your team.

❗️Please, keep in mind that the image will display in a maximum height and width of 176px.

  • Name and Surname: Provide the full name of the team member.

  • Email: Provide their email address, where donors or others can contact them.

  • Role in the campaign: Specify their role or position in the organisation.

  • Biography: Offer your donors more information about your team members.

📌 Please, don't forget, the biography is limited to 1024 characters.

  • CTA Description: Here, you can include text that encourages donors to click the button. This could be something along the lines of "Support Now" or "Learn More About Our Cause."

  • CTA URL: If you wish for the button to redirect the user to a different URL, please input it here.

  • Color: Choose the color you desire for the button. We recommend using the same color as the organization's logo or campaign to ensure alignment.

  • Social Networks: Provide the URLs for any social media profiles associated with the team member. This can include platforms like LinkedIn, Twitter, Instagram, etc.

6.5. Updates

In this section, you can add as many updates as you like about your previous events or highlights that have happened in the Organisation.

To add the new content section we can start by adding a section by clicking on the "Add" button in the upper right corner.

From here, a pop-up will appear asking for you to fill in the sections:

You can add the following information:

  • Title: Here you can add a title that describes what you are going to write in the description.

  • Publication date: Here you can add a date to the content, which will allow the platform to program it.

📌 When you choose a future date, the update will remain hidden until the selected date arrives.

  • Description: Provide your donors with additional information regarding your campaign.

❗️Please remember, that the description is limited to 2048 characters.

  • CTA Description: Here, you can include text that encourages donors to click the button.

  • CTA URL: If you wish for the button to redirect the user to a different URL, please input it here.

  • Color: Select the color you wish for the button. It is recommended that it has the same color as the Organisation's logo or the Campaign in order for it to align.

  • Type of associated information: Here you can choose to add one of these elements to display in your section:

    • Image gallery: You can add one or multiple images. The formats .ico, .gif, .jpg, .png, .jpeg and .tif are allowed.

    • Document: Add a file that includes information related to the topic of the information block. The formats .doc, .docx. .xls, .xlsx, .ppt, .pptx, .pdf are allowed.

    • Video URL: Add a video from YouTube to inform more about your campaign.

6.6. Highlights

Include relevant information about your campaign to help future donors understand and become more informed about its purpose and impact.

To add the highlights, head to the top right corner of the platform and click on "Add"

Within this pop-up window, you'll be able to add the details:

Include the following information:

  • Title: Enter a title for the content.

  • Description: Include a brief description or additional details about the highlight.

❗️Please keep in mind there is a 2048 character limit in the description.

  • CTA Description: Specify a call-to-action description.

  • CTA URL: Provide the web link where donors can take the desired action.

  • Color: Choose a specific color for the content section, aligning with your campaign.

  • Image: Upload a relevant visual representation or image related to the content.

  • Image side: Indicate the preferred placement of the image, whether left or right.

6.7. Pictograms

In this section, you can add relevant information about the people who have had a big impact on your campaign.

To do so, you'll have to click the "Add" button located in the top right corner.

And, this pop-up window will appear:

Where you will have to add the following details:

  • Title: Provide a title or name.

  • Description: Include a brief description or details about the title.

  • CTA Description: Include a call-to-action description.

❗️Please be aware that the maximum character limit is 500.

  • CTA URL: Specify the web link that users can direct to.

  • Color: Choose a specific color for the content section to match your campaign.

  • Image: Upload an image related to the content.

  • ALT Attribute: Include a concise, descriptive alternative text for the image, enhancing accessibility.

👉 If you add an image, you can choose for it not to be displayed on mobile devices.

6.8. Agenda

If your campaign has any type of events, you can easily add them using this feature.

To include the agenda, simply click the "Add" button located in the top right corner.

Where you will include the following details:

  • Title: Provide a title or name for the event.

  • Description: Include a brief description or details about it.

❗️Kindly note that the maximum characters of in the description is 500.

  • Date: Specify the date.

  • Time: Indicate the event's start time.

  • Place: Mention the venue or location of the event.

  • Place URL: If you have one, insert the web address related to the event's location.

  • Planner name: Enter the name of the event organizer or planner.

  • Planner URL: Add the organizer's website.

  • CTA Description: Add a Call-To-Action description to invite future participants to learn more about the event.

  • CTA URL: Provide the web link where users can, for example, register for the event.

  • Color: Choose a specific color to match the event's theme or your organisation's branding.

6.9. Testimonials

If you have feedback from the people your Organisation has been able to help, you can add them to this section! It's highly recommended to show authentic statements to demonstrate how donations have positively impacted the lives of others, providing valuable insight to potential donors.

To add a testimonial, click on the "Add" button placed in the upper right corner.

Once done, this pop-up window will appear:

You will have to add the following information:

  • Name: Enter the full name of the person.

  • Position: Specify the role or title of the individual (e.g. "Volunteer").

  • Description: Provide a brief description of their experience or story with your Organisation.

👉 Please keep in mind that the maximum character count is 2000.

  • CTA Description: Add a call-to-action, such as "Hear More Stories".

  • CTA URL: Add a relevant link to the testimonial.

  • Color: Choose a specific color for the testimonial section or the CTA button to ensure it aligns with your Organisation's.

  • Image: Upload a picture of the person.

  • Video URL: If there's a video testimony or related content, include the link.

👉 If you add an Image or Video URL, you will be able to deactivate it within mobile devices.

6.10. Maps

Here, you can easily add a map to share the details of a specific location. It could be for an event you're hosting or a meeting point for donors looking to support your campaign.

To add this map, you need to select the right upper button "Options" and select "Initial map data".

Once you have done that, this box will appear:

And you will have to add the following information:

  • Starting address: Enter the initial location for the map.

  • Latitude, longitude, and Zoom level: This will be added automatically when looking for the address.

  • Format: Choose the layout format for your map display:

    • Only the map will be displayed:

    • The map will be displayed on the left and the text on the right:

    • The map will be displayed on the right and the text on the left:

  • Title: Add a title to your map section.

  • Description: Include a brief description or additional information.

  • CTA: Include a text to encourage interaction or action so people can know the further details.

📌 If you would like to add more details about your location, please check how to in the following section.

  • Color: Add a color for the background.

6.10.1. Add Pin to the Map 📍

Once you have added the map, you will be able to add additional information about the location, this will be linked to the CTA button.

In order to achieve this, you will have to access "Options" and "Add pin to map".

After this step is done, the following pop-up window will appear:

You must include the following data:

  • Starting address: Enter the initial or main address for reference.

  • Latitude and Longitude: Specify the precise coordinates of the location (this will be added automatically when adding the "Starting address")

  • Title: Provide a relevant title or name for the location.

  • Web: Include the website or URL of the Organisation.

  • Email: Share an email address so donors can approach the Organisation regarding this location.

If you would like, you can add multiple pins, showcasing different locations related to your campaign.

6.10.2. Delete a Pin

To delete a pin, you'll have to do so within your StockCrowd account.

In order to do so, you have to select the pi you have previously added:

The following box will appear:

Click on "Delete Pin" and save the changes.

6.11. FAQs

In this section, you can add any Frequently Asked Questions, making the donor's experience better and building trust by addressing common questions.

In this section, you can either add new questions or add questions you already added from previous campaigns.

6.11.1. Add new Questions

To add a new question, you will have to select the upper right button "Options" and click on "Add Question".

Once done, you will see the following window:

You will have to add your question within the "Question" section and the answer In the following one.

👉 Please be aware that the "Answer" field has a maximum limit of 2000 characters.

6.11.2. Import FAQs from another Campaign

Within the "Options" button, you will have to select "Import FAQs from another Campaign"

Having clicked that option a box will appear with a drop-down menu where you will see all your previous campaigns:

Once you have selected the campaign you would like to import the questions from, click on "Import" and they will successfully be added!

6.12. Sponsors

Here, you can add logos of your partners or sponsors. You can categorize them into different levels or groups and include a title for each category.

To add the logos, you will have to click on the "Add" button in the top right.

Once you've done so, the following pop-up box will appear:

Where you can add the folIowing information:

  • Logo: Upload the logo of the sponsor.

❗️Please keep in mind that the image will display with a maximum height of 100px, and the width will adapt to the device's width.

  • ALT Attribute: Provide a brief and descriptive alternative text for the logo for accessibility.

  • Level: Specify the sponsor's level or category (Level 1, 2 or 3)

📌 The logos that appear in Level 1 will be displayed in a larger format than those in Level 2 or 3.

  • Sponsor's URL: Include the web address (URL) linking to the sponsor's website, which will be linked to the logo.

6.13. Participants

In "Participants" we can decide whether to show the names of our donors and find some related configuration settings.

You can modify the following details:

  • Participant image: Upload an image for participants.

  • Hide participant list: Choose whether you want to show the list of participants.

  • Grouped anonymous donations: Combine all anonymous donations into a single entry.

  • Hide recurrent donations and sum up the total recurrent amount within the first donation: Do not show the repetitive donations and add the total amount into the first donation entry.

  • Sort list of donations by amount in descending order: Arrange the donation list, with the highest amounts listed first.

6.14. Layout

In this section, you can rearrange the order of content sections on the landing page by simply dragging and dropping them.

7. Edit Header

By default, each section has the section's name as the main title and a white background.

However, in case you would like to change this, you can do so by heading to any section you'd like to edit, and clicking on the upper right corner button "Edit header".

After doing so, a drop-down list will appear where you can choose to edit the following:

7.1. Edit Text

In this part, you can either change the text of the header or the title of the section.

To do so, select "Edit header" and then "Edit text"

Once done, this pop-up window will appear:

Where you will have to add the following information:

  • Title: Here you can change the title in the section:

  • Section description: Add a small description that can give extra information to the donors.

  • Header title: In this part, you can either change the text of the header


  • External URL: You can also add a URL that directs the donor to another page.

7.2. Edit Color

In this part, you will be able to change the color of the section.

To do so, select the button "Edit header" and then click on "Edit color".

Once done, this pop-up box will appear:

Here you can alter the color of the following sections:

  • Section background color:

  • Section title color:

💡 If you want to change the color of the text, you can do so by editing the section of the text:

Click on the section you want to edit, and select the "Edit" button

And then, in the description box, select the text and then click on the first "A"

Once done, a color drop-down will appear.

Choose the color you feel suits the best and click on the lower button "Save changes"


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