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What types of campaign can I create with StockCrowd?

Discover StockCrowd's 7 campaign types (Form, Landing, E-commerce, Showcase, Peer-to-Peer, Subscription Fee Landing and Leads Landing) and choose the one that best fits what your organisation wants to achieve.

Written by Davide Ferrari

With StockCrowd you can create 7 different types of campaign. Which one you choose depends on what your organisation wants to achieve: receive donations with a simple form, tell your project's story on a full page, sell tickets or products, bring several campaigns together on one page, mobilise your community, ask your members to increase their fee, or collect contact details and signatures without asking for money.

The 7 StockCrowd campaign types are:

  1. Form (Donation Form)

  2. Landing (Donation Landing)

  3. E-commerce (online shop or Rewards Campaign)

  4. Showcase

  5. Peer-to-Peer (P2P)

  6. Subscription Fee Landing (fee increase)

  7. Leads Landing


1. Donation Form

A Donation Form is the simplest type of StockCrowd campaign. You can use it to receive:

  • One-off donations.

  • Recurring donations.

Our donation tool lets you customise and set up your Donation Forms just the way you want.

You can create a page dedicated to the Form, like the one in the following example:

You can also embed the Form's Donation box on your own website: as a modal, embedded or in full-screen mode.

🚀 Ready to create your Donation Form?

Check out our guide! 👇

2. Donation Landing

A Donation Landing is similar to a Form, but it adds extra content sections that encourage people to contribute, join in and take part in your project.

The extra content sections you can add to a Donation Landing are: Information, More information, Team, Highlights, Updates, FAQs, Sponsors and Participants (the campaign's donors). Each section has its own way of displaying content, adapted to what each one needs.

📌 With the Premium Plan you can add more content sections to your Donation Landing.

🚀 Ready to create your Donation Landing?

Check out our guide! 👇

3. E-commerce: online shop or Rewards Campaign

An E-commerce campaign (also called an online shop or Rewards Campaign) is similar to a Landing, with extra features. With an E-commerce campaign you can offer a reward in exchange for a donation, or create an online shop.

With an E-commerce campaign you can create:

  • Ticket sales: offer tickets to an event as a donation.

  • Reward crowdfunding: offer items in exchange for a donation.

  • Charity e-commerce: an online shop within your own campaign, such as a gift shop.

🚀 Ready to create your E-commerce campaign?

Check out our guide! 👇

4. Showcase

A Showcase lets you bring all your organisation's campaigns together on a single web page, to multiply their reach and impact.

You can use a Showcase to present different projects or fundraising campaigns on a single page, for example to run an Espacio Giving.

An example: if an organisation wants to launch a campaign around a single cause, such as dementia research, each project in the Showcase can be linked to a different organisation that supports that cause in a different way.

🚀 Ready to create your Showcase?
Check out our guide! 👇

5. Peer-to-Peer (P2P) campaigns

Peer-to-Peer (P2P) campaigns let your community raise funds on behalf of your organisation. They are a way of turning your donors into fundraisers.

With a P2P campaign, your cause reaches more people, such as the friends and family of your fundraisers, which helps grow your donations and your donor community.

It is an excellent way to grow your community and to give a leading role to donors who want to get more involved with your cause.

🚀 Ready to create your Peer-to-Peer campaign?
Check out our guide! 👇

6. Subscription Fee Landing: fee increases

A Subscription Fee Landing is a campaign to ask your members to increase their fee. It does not have a single URL for everyone: each member receives their own personalised URL and, when they open it, they see their name, their current fee and the proposed increases.

🚀 Ready to create your Subscription Fee Landing?
Check out our guide! 👇

7. Leads Landing

A Leads Landing is designed to collect contact details in a simple, structured way, without asking for money. It works well for many purposes:

  • Collecting signatures.

  • Registrations for free events.

  • Contact forms.

  • Sign-ups for volunteering programmes.

  • Legacy management.

  • Any other lead (contact) generation need your organisation has.

🚀 Ready to create your Leads Landing or Signature Campaign?
Check out our guide! 👇

❓Frequently asked questions

What is the difference between a Form and a Donation Landing?

A Donation Form is a simple page for receiving one-off or recurring donations. A Donation Landing is similar to a Form, but it adds extra content sections, such as Information, More information, Team, Highlights, Updates, FAQs, Sponsors or Participants (the campaign's donors), to encourage people to take part in your project.

Can I put the Donation box on my own website?

You can embed a Form's Donation box on your own website, as a modal, embedded or in full-screen mode. If you prefer, you can also create a page dedicated to the Form.

Which campaign type should I use to sell tickets or products?

To sell tickets to an event, offer items in exchange for a donation or set up a charity online shop, the campaign type you need is E-commerce (online shop or Rewards Campaign).

How do I bring several campaigns together on one page?

To present several campaigns or projects on a single web page, for example an Espacio Giving, the campaign type you need is the Showcase.

Which campaign type should I use to get my members to increase their fee?

To ask your members to increase their fee, the campaign type you need is the Subscription Fee Landing. Each member receives their own personalised URL, where they see their name, their current fee and the proposed increases.

Which campaign type should I use to collect signatures or contact details without asking for money?

To collect signatures, registrations for free events or any other contact details without asking for money, the campaign type you need is the Leads Landing.


Need more help? Contact us at [email protected] or through the chat icon 💬 on this page.

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